Privacy Policy

General info and what does the GDPR mean for visitors and customers?

(Following chapters are extracted from article published on site)

The General Data Protection Regulation (GDPR), which comes into force on May 25th, 2018, aims to protect the fundamental right to privacy and the protection of personal data of European Union (EU) citizens.

This regulation affects any entity (including websites) that processes EU citizens' personal data. Whether or not you or your business is located in the EU, if you have EU site visitors, or if your marketing campaigns target EU citizens, this affects you. 

Transparency and communication with site visitors are key elements of the GDPR. As part of the new regulation, site owners must let their site visitors know how you collect, store, and use their data, in a clear and transparent way. In addition, site owners must comply with your site visitors' requests to receive a copy of their data that is processed on site. 

Privacy Policy

Imprint Lumen respects your right to privacy and uses the following practices to keep any information we gather secure. site is made possible through the web platform and its services. Their complete and updated privacy policy can be found at Starting from May 25th 2018, Imprint Lumen’s Privacy Policy is aligned with privacy policy and consecutively with GDPR requirements and regulation.

Extensive security safeguards are in place to protect the data against unauthorized access and abuse. The software used on the servers is frequently updated to stay abreast of the latest computer security developments.

The updated Privacy Policy automatically comes into effect for all Imprint Lumen’s users on May 26th, 2018. So your continued use of online shop at from that date will be subject to it.

More info related to GDPR you can find on the following links:


Data collection, storage and processing of personal data, means of payment

We take all technical and organizational measures to store your personal data in such a way that it cannot be accessed by third parties. All online financial transactions are carried out through a secure card processing and payment system, by using https standard and SSL protocol.

In order to offer you the highest possible security, only order related information (Country and Shipping & Tax costs) is sent by us exclusively to the payment provider (link to Privacy Policy for PayPal Services

Imprint Lumen and the NEVER see or store any credit card information. 

Mailing list, newsletter and promotions

As our goal is to continually provide our customers with the best possible experience and choice of photos and digital art works for their needs we may from time to time solicit information from you (by simple questionnaire) or send information to you (via newsletter). In either case we will respectfully cease e-mailing or making contact should you ask us to.  

Any information we do have about you will not be sold, given or transmitted to any third parties. 

Visitor Analytics

Visitor Analytics is a simple website analytics service which measures the traffic and visitors' general details of the customers' websites. Collecting these statistics, a website can make their visitors' experience better (e.g. which pages they visit and when, where they are approximately located, where a user does land first or if they are coming from a specific referral).

Basically, as a website owner using Visitor Analytics, we are using cookies to collect data about visitors' device type and screen size, approximate location, browser, OS, page visits, bounce rate, conversions and popular content on the website. All this data is pseudonymized and Visitor Analytics will never use the collected data to identify individual users or to match it with additional information on an individual user. Each visitor has control over the cookies placement. As anonymization option is ENABLED, so all your visitors' IPs will NOT be stored.

Use of Google Analytics


Our website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses so-called “cookies". These are text files – saved on your computer – which allow an analysis of your usage of the website. The analysis drawn up by Google provides us with information about website activities and about website and Internet use. Your technical data is evaluated anonymously and only for statistical purposes in order constantly to optimise our website and to make our online offers even more attractive. Your privacy remains protected; the anonymous data cannot result in an individual person being identified. The generated information is typically transmitted to a server belonging to Google in the USA and saved there. Apart from in exceptional cases where Google only anonymises the IP address in the USA, your IP address is directly abbreviated by Google in the member states of the European Union or in other signatory countries to the Agreement on the European Economic Area. The transmitted IP address is not combined with other data by Google. You can prevent the saving of cookies and the processing of data by Google by making the corresponding settings in your browser software.

How to control cookies?

You can control and/or delete cookies as you wish by checking your browser settings on each device.

For further information, please check Visitor Analytics’ Terms Of Use, Cookie Information and Opt-Out / Do Not Track.


Why We Need Your Information and How We Use It

Although Imprint Lumen is officially registered and doing its business from Serbia which currently is non-EU country, we did our best to align our Privacy Policy rules with GDPR recommendations.

As we are offering and shipping our products worldwide, in order to fulfill your order, you must provide us with certain information such as your name, email address, postal address, payment information, and the details of the product that you’re ordering. You may also choose to provide us with additional personal information (for example: for a custom order of print in specific size or finish), if you contact us directly.

We rely on a number of legal bases to collect, use, and share your information, including:

  • as needed to provide our services, such as when we use your information to fulfill your order, to settle disputes, or to provide customer support;

  • when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for our mailing list;

  • if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and

  • as necessary for the purpose of our legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as:


  1. providing and improving our services. We use your information to provide the services you requested and in our legitimate interest to improve our services; and

  2. compliance with the Privacy Policy and Terms of Use. We use your information as necessary to comply with our obligations under the Privacy Policy and Terms of Use.

Information Sharing and Disclosure

Information about our customers is important to our business. We share your personal information for very limited reasons and in limited circumstances, as follows:


  • We share information with as necessary to provide you our services and comply with our obligations under both the Privacy Policy and Terms of Use.

  • Service providers. We engage certain trusted third parties to perform functions and provide services to our shop, such as delivery companies. We will share your personal information with these third parties, but only to the extent necessary to perform these services.

  • Compliance with laws. We may collect, use, retain, and share your information if We have a good faith belief that it is reasonably necessary to:
    (a) respond to legal process or to government requests;
    (b) enforce our agreements, terms and policies;
    (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or
    (d) protect the rights, property, and safety of my customers, or others.


Your Rights

If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. We describe these rights below:


  • Access. You may have the right to access and receive a copy of the personal information we hold about you by contacting us using the contact information below.

  • Change, restrict, delete. You may also have rights to change, restrict our use of, or delete your personal information. Absent exceptional circumstances (like where we are required to store data for legal reasons) we will generally delete your personal information upon request.

  • Object. You can object to (i) our processing of some of your information based on our legitimate interests and (ii) receiving marketing messages from us after providing your express consent to receive them. In such cases, we will delete your personal information unless we have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.

  • Complain. If you reside in the EU and wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.


How to Contact Us

If you have any questions or concerns, you may contact us at

Thanks for understanding!

Imprint Lumen
Belgrade, Serbia


Last update on May 26th, 2018.